the geico gecko is, let’s face it, cute, memorable, but - aussie? he even has his own blog and action figures. but, why the aussie accent for an american insurance company’s mascot? am i missing something?

anyway, geico successfully branded its name with the help of the little green reptilian spokesperson; although, i think he was cuter as a mute lizard. however, geico has also introduced other ad campaigns, the latest being the paid celebrity paired with the unpaid ‘real’ customer. this latest effort has to be, hands down, the most ridiculous ad campaign yet.

i thought the whole point of branding was to establish a strong name association with the consumer. geico seems to be unsure of its own branding.

and, by the way, the current gecko is becoming about as annoying as rocketboom.

stick with one theme, guys. the gecko is your strongest id; the rest of the campaigns are pure crap!